Privacy Policy

Your privacy is paramount at PupTrace. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our website puptrace.com (the “Site”). Please read this policy carefully to understand our practices.

• Personal Information You Provide:
  • Contact Information: Name, email address, phone number, shipping address, billing address.
  • Account Information: Username, password (encrypted), order history, preferences.
  • Payment Information: Credit card details, payment method (processed securely by our payment gateway – we do not directly store your full payment information.
  • Pet Information: Pet’s name, breed, photos, stories, and other details you provide for personalization of memorial items.
  • Customer Service Interactions: Information you provide when contacting customer support (emails, chat logs, phone calls).
  • Marketing Preferences: Your preferences for receiving marketing communications from us.
• Information Collected Automatically:
  • Log Data: IP address, browser type, operating system, referring URLs, pages visited, timestamps, device information.
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity on our Site, personalize your experience, and for analytical purposes. (See Section 6 for more details on Cookies).

• Order Fulfillment: Processing orders, shipping products, payment processing, order updates and confirmations.
• Personalization: Creating personalized memorial items based on pet information you provide.
• Account Management: Creating and managing your account, order history, saved addresses, and preferences.
• Customer Service: Responding to inquiries, providing support, resolving issues, processing returns and exchanges.
• Marketing Communications (with your consent): Sending promotional emails, newsletters, and updates about new products, offers, and events. You can opt-out at any time.
• Website Improvement and Analytics: Analyzing website usage, identifying trends, improving website functionality and user experience, and for internal research and development.
• Legal Compliance: Complying with applicable laws, regulations, and legal processes, and responding to lawful requests from public authorities.
• Fraud Prevention and Security: Protecting against fraudulent transactions, unauthorized access, and ensuring the security of our website and systems.

• Service Providers: We may share your information with third-party service providers who assist us with various aspects of our business operations, including:
  • Payment processing
  • Shipping and logistics
  • Website hosting and maintenance
  • Marketing and advertising
  • Customer service support
  • Analytics and data analysis
  • These service providers are contractually obligated to protect your information and use it only for the purposes of providing services to us.
• Legal Requirements: We may disclose your information if required by law, subpoena, court order, or other legal process, or if we believe that disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transfer, your information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or use of your personal information, as well as any choices you may have regarding your personal information.
• With Your Consent: We may share your information with third parties with your explicit consent.

• We implement reasonable security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
  • Secure Socket Layer (SSL) encryption for data transmission
  • Regular security assessments and vulnerability scanning
  • Access control policies and procedures
  • Employee training on data security practices
• However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

• We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
• Account information and order history will be retained as long as your account is active or as needed to provide you services.
• We may retain anonymized and aggregated data indefinitely for analytical and business purposes.

• What are Cookies: Cookies are small text files that are placed on your computer or mobile device when you visit a website. We use cookies and similar technologies for various purposes, including:
  • Essential Cookies: Necessary for website functionality (e.g., shopping cart, account login).
  • Performance Cookies: Collect information about website usage for analytics and improvement purposes (e.()g., page views, traffic sources).
  • Functionality Cookies: Enhance website functionality and personalization (e.g., remembering preferences, language settings).
  • Advertising Cookies: Used to deliver targeted advertisements and measure the effectiveness of advertising campaigns (e.g., interest-based ads).
• () Your Cookie Choices:
  • You can control cookies through your browser settings. You can choose to:
    • Accept all cookies
    • Reject all cookies () * Be notified when a cookie is set
  • Please note that blocking essential cookies may affect the functionality of our Site and your user experience.
  • For more information on managing cookies, please refer to your browser’s help documentation.
• Third-Party Analytics: We may use ()third-party analytics services, such as Google Analytics, which use cookies and similar technologies to collect information about website traffic and user behavior. These services may have their own privacy policies.

• Access and Correction: You have the right to access and correct inaccuracies in your personal information. You can review and update your account information directly on our Site, or by contacting customer service.
• Data Portability: You() may have the right to request a copy of your personal information in a portable format.
• Erasure (“Right to be Forgotten”): You may have the right to request the deletion of your personal information, subject to certain legal exceptions.
• Objection to Processing: You may have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
• Wit()hdraw Consent: If we rely on your consent for processing your personal information, you have the right to withdraw your consent at any time.
• To exercise these rights, please contact our customer service team using the contact information provided in Section 9. We will respond to your request in accordance with applicable data protection laws.

• Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children under this age.
• If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

• If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
  • [email protected]

• We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. We will post the updated policy on our Site and indicate the “Last Updated” date.
• We encourage you to review this Privacy Policy periodically for any changes. For significant changes, we will provide more prominent notice, such as via email or a website banner.